After winning the business and the success of our “Black Beauty Is Beauty” campaign, we were given the opportunity to lead all of Sephora’s top funnel creative for the past ~3 years. Under the umbrella of their brand philosophy “We Belong to Something Beautiful”, we partnered with Sephora to launch campaigns for specific parts of their business prioritizing diversity, storytelling, and elevating the visual aesthetic of the brand overall. With a strong partnership, we’ve created incredibly hardworking and effective work - The hair campaign we recently created became the most successful above the line spot of all time within Sephora’s history driving the most client acquisitions yet.
