With dramatic cuts to sexual education funding across the US, and the promotion of abstinence-only
education, teens are facing an unprecedented sex ed knowledge gap. To combat the knowledge,
we worked with Planned Parenthood, to launch their sex ed chat bot, Roo.
Roo High School is a semi-scripted YouTube series where every burning sex ed
question is asked and answered, with Roo as a trusty, non-judgmental sidekick.
Role: Associate Creative Director
Director: Alice Mathias
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Fast Company World Changing Idea Award - Advertising
Webby Award Winner - Social, Health + Fitness
Effie Award Winner - Disease Awareness + Education
AICP Award Winner - Influencer
[2020]
2019 Shorty Social Good Awards (Winner) Youtube, Education,
Influencer + Celebrity (Gold) Multi-Platform Campaign, LGBTQ+, PSA
