Google Play came to R/GA to launch one of the biggest MOBA games in the world,
League of Legends Wild Rift, on their platform. The challenge lied in making the work feel insider to LOL fans,
but also fun and accessible enough for the a new player to try it out from the Play store.
Our campaign focused on the emotional aspect of the game. The camaraderie between friends,
the anticipation and emotion that comes from playing the game, and ultimately that sweet victory.
Role: Associate Creative Director
Director: Ehsan Bhatti
